process of creating a music video

• Commissioners from a record label send the track to 5-10 directors.
• The directors then submit a treatment.
• This stage is unpaid.
• The director who has submitted THE BEST treatment is them commissioned to make the video
• Only then is the director paid.
• As can be seen from many directors in the business it is also very risky as their livelihood is dependent on each commission.
• Jamie Thraves submitted treatments for his two best known videos and each was accepted.