EVALUATION - Question Four

How did you use new media technologies in the construction, research, planning and evaluation stages?

These are themedia technologies that we used shown on a wordle...

We used video cameras to film our music video, and we also used them for our research. When we did our audience research we found that it was easier to record our findings than to create a survey.

We also used still cameras to take pictures of locations before we filmed in them, and when we was filming we took pictures of the locations with the characters in them to use in our digipak and have options for our poster. This was useful as we did not then need to go back to the locations after we filmed to take pictures. It also keeps continuity as all the photos are the same as the video.

Our mobile phones were helpful when planning and filming. We used them to message each other and arrange filming times. We also took pictures with them, and was able to research something if needed when we was out filming and did not have access to a computer.

Myspace, wikiedia and facebook were great to look up ad research our artists profile as we could have a look at their fan base. We also used it to look at their style for outfit inspiration in our video.

We used youtube to look up the artists existing songs, and to find interviews of Daisy Dares You talking about her music.

I used prezi and slideshare in my evaluation as they are a different way of displaying they information, and look more exciting, interesting and colourful.

We made an animatic from our storyboard to display what our music video will be like and also, so we can stick to our storyboard without going off track.

We used final cut express to make our music video and photoshop to make out poster and digipak.

For research into posters and digipak we used a website called coverdude.com and used google to find lots of music advertisements and posters- so we was sure of what had to be included.

Photoshop was usefull to make our digipaks and postersas we could add effects to the images we had taken, and used the same ones to keep a theme going on our poster and digipak. Aswell as this, the photos we used in our digipak and poster were ones we had taken during filming.

When our video was completed using final cut express, we uploaded it to youtube. This is a large video sharing website where people all over the world can view our music video. We also used the social networking sites twitter and facebook, to share the videos and to also get feedback from them.

EVALUATION - Question Three

What have you learnt from your audience feedback?

We made a questionaire to ask people what they thought of our music video.

All of the people we asked agreed to liking our video. This is extremely positive feedback and could not have asked for better.

We also asked them what thier favourite part of the video was and they all came up with different answers.  This is a good thing as it shows that there are lots of positive parts in the video, and not just one main aspect.

When asked if the video is good enough to be put on the music channel half agreed. The other half chose 'depends what channel'. For this question we should have been more specific as it would be good to know what channel they would expect to see it on.

When we asked our audience if they saw any similarities between our video they chose 'jessi j's nobodys perfect' and 'bombay bicycle club'. The jessie ' song was chosen for its randomness and wierd things.

We was influenced by the bicycle in 'bombay bicycle clubs' video 'shuffle'.

Overall the comments made on our music video were extremely positive and we also learnt that if we made improvents we could have slowed down the editing, and added more of a storyline and colour. If we made another music video we would know not to make all the editing as fast to the audeince could not get confused, do more colour editing and add more of a story to the song to give the audience more of an interest.

We did not think our questionaire was detailed enough so we then decided to follow it up with a video of our audience feedback.

Here are some wordles relating to our video feedback revealing our findings...

What did you like?

Whats your favourite part?

What would you change?

A member of our group posted our video on facebook and here is the feedback given....

EVALUATION - Question Two

How effective is your main product and ancillary

View more presentations from harleymason.

EVALUATION- Question One

Final Music Video!!!!!!! normal + hd

the poster

We added the Daisy Dares You website to the bottom of the poster so fans would be able to look at her website. We also gave information of where the song is available- hmv and itunes. The fact that the song is out now, which is important as consumers would then know when they are able to purchase the song. 

our new poster design

We decided to change our poster because we didn't think the other one was up to the standard we wanted. We created this one using photoshop using the photo that is on our digipak as the background of the poster.

I chose to put the characters in black and white because it would make the writing stand out more in front of the background as the characters were originally in bright clothes against a coloured backing. However we chose to pick out some colours of what they were wearing as without a hint of colour the poster looked dull and boring. 

I found the graffiti writing on a website i found on google. We thought this would be good to use as the background is the two main characters standing in front of a wall, so it would look like a realistic writing style for the background. 

the photo what we used as the backdrop was also the picture that we used on the front of our digipack. This is useful s if someone wanted to buy the cd after seeing the poster they would know what too look for and also adds continuity to the artists work.